By 2050

In order to design an experience that promoted social change and environmental awareness of Point Loma Nazarene University's sustainability story, a four-sided 4' x 8' chalkboard box was built. As a piece of human-centered design, the research and execution was focused on creating a solution that influenced the students on campus in a way they would connect with. During Creation Care Week, the box was placed in a well-trafficked area on campus to encourage student and visitor interaction. The box draws on the ideas of the "Before I Die" global art project, yet it seeks to be more of a temporary and movable installation. The stencil font was chosen for its practicality and earthy feel. In order to carry continuity with the campaign's message, a majority of the pieces in the project were recycled or found materials. All of the lines were filled within two days of the box being displayed, and the students walked away with a greater understanding of the 2050 initiative. 

Challenge

Bring awareness to campus sustainability efforts and goals.

ROLE

Strategy
Design