Talia Moyer - Designer
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A Higher Plane Aviation

A Higher Plane Aviation is an aviation services company in New Mexico with services ranging from flight instruction to piloting to aviation consulting. In the creation of the company's brand identity, the typefaces were used to create a playful, spirited feel while keeping structure, professionalism, and safety as the most important concerns. The colors were taken from the New Mexican desert and sky. The logo draws heavily from the iconic Zia symbol, a symbol that brings New Mexicans together, while also mimicking the body, wings, and propeller of a plane. The identity seeks to be familiar and approachable to aviation enthusiasts in the southwestern United States while also being unique, bold, and distinct among the aviation competition in the area. It embraces the excitement that comes with flying, yet it is constrained to promote and guarantee the level of safety demanded of an aviation company. 

A Higher Plane Aviation

A Higher Plane Aviation is an aviation services company in New Mexico with services ranging from flight instruction to piloting to aviation consulting. In the creation of the company's brand identity, the typefaces were used to create a playful, spirited feel while keeping structure, professionalism, and safety as the most important concerns. The colors were taken from the New Mexican desert and sky. The logo draws heavily from the iconic Zia symbol, a symbol that brings New Mexicans together, while also mimicking the body, wings, and propeller of a plane. The identity seeks to be familiar and approachable to aviation enthusiasts in the southwestern United States while also being unique, bold, and distinct among the aviation competition in the area. It embraces the excitement that comes with flying, yet it is constrained to promote and guarantee the level of safety demanded of an aviation company.